June 8, 2011 at 11:35 am by Steve Barnes, senior writer
DeCrescente Distributing, the Mechanicville-based firm that is the leading beer supplier in upstate New York, has turned one of its websites, GotBeer.com, into what the company says is “the ultimate mobile phone and internet search engine, designed to meet the newest needs of today’s beer consumer.”
The site includes an events calendar, information on more than 200 beers — from Affligem, a Belgian blond ale, to Yuengling porter — and a “beer finder” feature that lists bars, restaurants and retail shops that stock each of the beers DeCrescente distributes. Should you have a hankering for McSorley’s Irish ale, for instance, GotBeer runs down eight places near Albany to get it (but, weirdly, not the new Stout, where I had McSorley’s on Monday).
To promote the site, DeCrescente is throwing a free party from 7 to 10 p.m. Thursday (6/9) at Jillian’s, 59 North Pearl St., Albany. There will be beer specials ($2.50 bottles/$3 16-ounce cans of Coors Light and Miller Lite), live music, a chance to try out the site on iPads and roving DeCrescente reps handing out free tickets into the VIP room, where there will be food, beer and the chance to win a trip for two to Las Vegas.
DeCrescente annually distributes 8.9 million cases of beer and “new age beverages” (Snapple, Arizona teas, etc.) across 11 upstate counties